Five Reasons Why Social Media Is Important for SEO

What can social media have to offer SEO? At MWI, we get this a lot from current and prospective clients. While social media has been an increasingly popular channel for marketing in recent years, the majority of businesses have yet to take advantage of the potential of it. This is especially important for companies that are investing in SEO. Although the benefits of social media may not seem immediately apparent, they’re crucial for SEO help. Out of the numerous reasons why you should consider social media as a part of your strategy for online, here are 5 reasons why it’s crucial to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long years now. If people tweet, share, تزويد مشتركين يوتيوب like or comment on an article, this is called a social engagement. The more social engagements a piece of content gets, the greater social signals you can build for your site. Social signals are utilized by search engines to determine the quality of content. This allows search engines to identify what people find most useful and also what they consider to be top-quality. The content you’ve created can also be indexed instantly if it’s receiving a lot of engagement on social media.

2.) Link Building

There are no more days of soliciting websites to link to your site. Google’s Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create top-quality content that’s relevant. How do you reach out to websites that are willing to link to your site, if they are thought to be “unnatural”? Social media is the answer. Social media can help you place your content in front of people who are interested and could be attracted to link to it when it’s worthy of linking to. They will also be able to share your content with other people increasing your influence.

3) The amplifying of content

You could create any high quality content you want however it will not gain significant traction without the aid of amplification. Sure, email marketing can be an excellent method to amplify content, but it can only reach those in your marketing database. Social media enables you to increase the reach of your content. If you publish your content to your followers, they will also share it with their personal followings in the event that they find it helpful. They will also be able to share your content with their followers, which will increase your reach. You’ll also get relevant traffic and inbound links as well as social signals and brand recognition, all of which are used by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness and Signals

The brand’s identity and reputation can inform search engines an awful lot about the overall quality of your website as well as the extent to which it can be respected in their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. This is what Google calls a co-citation. The creation of these co-citations via social media will help improve Google’s trust and confidence in your website , and will also help by using branded search terms.

5) Social Indexing

Search engines have been indexing social media accounts since a while which means that they appear in results pages for search engines. This lets your company’s brand be displayed in search results for brand-related queries, which aren’t limited to your company website. But there’s more than that. Individual Tweets from Twitter were once indexed and shown in search results too – enabling another way to get your content noticed in the search results. That was only temporary for a few months until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.