Five Reasons Why Social Media Is Important for SEO

What does social media provide in terms of SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. While social media has been an increasing channel for marketing over the last few years, many companies have not yet started to benefit from it. This is especially true for companies that are investing in SEO. Creating and managing social media accounts are extremely essential to aid in SEO efforts, though their benefits aren’t immediately apparent. Here are five reasons why social media is essential for SEO.

2 years ago1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some period of time. A social engagement is when people like, comment on, share or tweet about an article. Content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. It’s a method of determining what content is popular with users in comparison to what their algorithm decides is of high quality. If the content you’re looking at is receiving lots of social engagement it will be immediately identified.

2.) Link Building

It’s long gone from the period when you could just make a request for links from other websites. With the emergence of Google’s Panda and Penguin algorithms SEOs have to do link building the traditional way and create content of high-quality that is worthy of linking. But how do you reach sites that would be willing to link to your website if they are not directly approached as an “unnatural” link building method? Social media can help. Social media enables you to present your content in front of people who are interested and could be in a position to influence them to link to your content should it be worthy of linking to. They will also share your content with their friends, further increasing the influence of your content.

3.) The amplifying of content

The quality of your content is, ( it won’t gain traction without amplification. Yes, email marketing is a great way to amplify content, but it’ll only reach those in your marketing database. Social media lets you expand your reach with your content. If you share your content with your followers, they will be sure to share it with their own followings if they find it helpful. These people will then share it with their following, further increasing your reach. You’ll also get relevant traffic and inbound links social signals, as well as brand awareness These can be used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand identity and awareness can inform search engines an awful lot about the overall quality of your site and the degree to which it should be believed to be in its ranking algorithms. In addition to boosting your content Social media can also create brand awareness. Google refers to this as co-citation. Co-citations can be created through social media to improve Google’s trust and help with branded searches.

5.) Social Indexing

Search engines have been indexing social media accounts for a number of years now so they can now show up in search result pages. This allows your business to be displayed in search results for specific queries that aren’t limited to your company website. But it gets even better than that. Individual tweets on Twitter were initially indexed and included in search results, too – enabling another way for your content to rank in the search results. This was just temporary for a few months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.