Five Reasons Why Social Media is Important for SEO

What does social media have to offer SEO? MWI receives the information frequently from prospective and current clients. Social media is rapidly expanding channel of marketing that many businesses have only recently begun making use of in the past few years, however it’s essential to utilize it in particular if you’re putting resources in search engine optimization. Creating and managing social media accounts is crucial to support SEO efforts, although their benefits aren’t immediately obvious. Of the many reasons to consider the use of social media in your strategy for online, here are 5 advantages of it for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some years now. A social engagement is when people like, comment or share a tweet on a piece of content. A piece of content with more social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. It’s a way of evaluating what content people find useful in comparison to what their algorithm determines to be of good quality. A piece of content can be instantly indexed when it’s getting a lot of social interactions.

2.) Link Building

It is long past the period when you could just get links from other websites. Google’s Panda/Penguin algorithms have compelled SEOs to link build by using the traditional method of creating good quality content that is pertinent. But how do you reach websites willing to link to your content , if they are not directly approached as an “unnatural” link building practice? Social media is the way to go. Social media lets you expose your content to relevant audiences who may be willing to link to your content, in the event that it’s worth linking to. Those people will also share your content with their friends which increases the power of your content.

3.) The amplifying of content

It doesn’t matter how good the content you publish, it will not gain traction until you amplify it. Sure, email marketing can be an excellent way to increase the reach of your the content, but it’ll only reach the people in your database of marketing. It is possible to reach new audiences through social media. If you post your content to your followers, they will also share it with their personal followers in the event that they find it helpful. These people will then be able to share it with their followers, further increasing your reach. In return, you earn a lot of relevant traffic including inbound links, social signals and brand awareness These are all utilized by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines will use your brand’s reputation and image to assess the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media is a great way to increase an image for ( your business and also boosts the content you publish. Google refers to this as co-citation. These co-citations are built via social media in order to increase Google’s credibility and aid in branded searches.

5.) Social Indexing

Since the search engines are able to index social media profiles which means they show as search results. This allows your business to be listed in search results on brand-related queries, which aren’t only restricted to your business’s website. However, it’s even more than that. Individual tweets from Twitter were once searchable and displayed in search results. This allowed your site to be more prominent in the results of a search. The service was temporary for a couple of months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.