Five Reasons Social Media Is Important for SEO

What exactly does social media have to in relation to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is rapidly expanding marketing channel that many companies have only started using in the last few years, however it’s crucial to make use of when you’re investing resources in SEO. Creating and managing social media accounts are important to assist in SEO efforts, even though their benefits aren’t immediately apparent. Here are five reasons social media is essential for SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or share a piece of content that is known as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you can build for your website. These social signals are used by search engines to determine the quality of the content. This allows search engines to determine the most popular content and what algorithm they believe to be top-quality. If the content you’re looking at receives a lot of social shares, it can be instantly classified.

2.) Link Building

There are no more days of soliciting websites to link to yours. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild using the old method: make quality content that is relevant. What is the best way to reach websites who are willing to link to your content, if asking them directly would be considered “unnatural”? Social media can help. Social media allows you to present your content in front of the right people, who could be convinced to link to it in the event that it is worthy of linking to. These people will promote your content to others and increase your reach.

3.) The amplifying of content

You can create all the excellent content you’d like to however, it will not get significant traction without the aid of amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it will only reach people within your database of marketing. Social media allows you to expand your reach with your content. Once you share your content, the people who follow you will also connect with their friends when they are satisfied with the content. They will also recommend your content to their followers, thereby increasing your reach. You will also gain relevant traffic, inbound linking social signals, inbound linking, and brand recognition and are used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines may use your brand’s identity and awareness to determine the quality of your site and how trustworthy it should be in their ranking algorithms. In addition to boosting your content, social media also helps create brand awareness. This is what Google calls co-citation. The creation of these co-citations via social media can boost Google’s trust in your website as well as helping by using branded search terms.

5) Social Indexing

Search engines have been indexing the social media pages for a few years now and this means that they appear on results pages for search engines. This allows your business to show up on search results when you type in branded search queries that are not limited to only your website. This is even better. Individual Tweets from Twitter were previously indexed and appeared in search results as well – enabling another way for your content to rank in search. It was only for a short time, however, and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.